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About me
I'm a Los Angeles based graphic designer focused on branding, illustration, and marketing design. I create visual systems that help brands tell their story across digital, social, and physical spaces. I’m drawn to work that feels thoughtful and expressive, where small details shape how a brand is experienced.
Outside of design, I’m usually taking photos, exploring good food spots, going to art galleries, or watching an unhealthy amount of cat videos ^._.^.
My work experience
GFFG America
(Graphic Designer / Social Media Coordinator
- Cafe Knotted & Hojokban)
2025 - present
Sole creative lead across Cafe Knotted and Hojokban, overseeing brand design, content creation, packaging, social media, influencer marketing, SEO, and paid advertising across both brands.
Led Instagram visual direction, refining feed style, tone, and content strategy to better align with each brand identity and support audience growth and engagement, driving ~450% growth for Cafe Knotted and ~93% growth for Hojokban.
Created campaign and collaboration assets for seasonal launches and brand partners including Glow Recipe, Monchhichi, I.AM.GIA, GLOWNY, Genesis, and Chasin’ Rabbit across print, digital, packaging, menus, and in-store materials.
Designed and launched the new Cafe Knotted website and supported the Hojokban website refresh, while coordinating 200+ creator visits and generating 160+ influencer posts to drive awareness and traffic.
GFFG America
(Graphic Designer / Social Media Coordinator
- Cafe Knotted & Hojokban)
2025 - present
Sole creative lead across Cafe Knotted and Hojokban, overseeing brand design, content creation, packaging, social media, influencer marketing, SEO, and paid advertising across both brands.
Led Instagram visual direction, refining feed style, tone, and content strategy to better align with each brand identity and support audience growth and engagement, driving ~450% growth for Cafe Knotted and ~93% growth for Hojokban.
Created campaign and collaboration assets for seasonal launches and brand partners including Glow Recipe, Monchhichi, I.AM.GIA, GLOWNY, Genesis, and Chasin’ Rabbit across print, digital, packaging, menus, and in-store materials.
Designed and launched the new Cafe Knotted website and supported the Hojokban website refresh, while coordinating 200+ creator visits and generating 160+ influencer posts to drive awareness and traffic.
Freelance
(Graphic Designer / Social Media Manager
- Yeems Coffee)
2024-2025
Rebranded Yeems Coffee by developing a secondary logo, character illustration, packaging system, and refreshed visual identity, shaping both in-store and digital brand presence.
Designed merchandise, print collateral, and promotional assets, building a cohesive visual system across in-store materials, campaigns, and brand communications.
Led Instagram creative direction and content strategy, growing the account by ~175% (from ~4K to 11K followers) within four months, while significantly increasing content performance and engagement (from 60K to 276K average interactions/impressions).
Freelance
(Graphic Designer / Social Media Manager
- Yeems Coffee)
2024-2025
Rebranded Yeems Coffee by developing a secondary logo, character illustration, packaging system, and refreshed visual identity, shaping both in-store and digital brand presence.
Designed merchandise, print collateral, and promotional assets, building a cohesive visual system across in-store materials, campaigns, and brand communications.
Led Instagram creative direction and content strategy, growing the account by ~175% (from ~4K to 11K followers) within four months, while significantly increasing content performance and engagement (from 60K to 276K average interactions/impressions).
Nikibiki
(Junior Graphic Designer)
2022 - 2024
Produced 300+ digital and print assets across web, email, social media, apparel, and retail marketing channels, strengthening brand identity and visual consistency.
Developed marketing graphics and apparel collections contributing to a 50% increase in sales and 33% increase in website traffic.
Directed seasonal lookbook production, overseeing styling direction, image selection, layout design, visual storytelling, and print-ready execution while collaborating with marketing and e-commerce teams on campaign and product launch creative.
Nikibiki
(Junior Graphic Designer)
2022 - 2024
Produced 300+ digital and print assets across web, email, social media, apparel, and retail marketing channels, strengthening brand identity and visual consistency.
Developed marketing graphics and apparel collections contributing to a 50% increase in sales and 33% increase in website traffic.
Directed seasonal lookbook production, overseeing styling direction, image selection, layout design, visual storytelling, and print-ready execution while collaborating with marketing and e-commerce teams on campaign and product launch creative.
2026 @ Yujin Jeong
2026 @ Yujin Jeong
2026 @ Yujin Jeong