Cafe Knotted - Brand & Marketing Design

Led the creative direction and marketing for Cafe Knotted USA, building the brand's presence from the ground up through branding, content creation, social media, influencer marketing, campaigns, packaging, and digital design that drove customer engagement and store growth.

Client

Cafe Knotted

Year

2026

Scope

Graphic Designer / Creative & Marketing Designer

Cafe Knotted is one of South Korea's most recognizable bakery brands, known for its signature cream-filled donuts and playful visual identity. As the in-house Creative & Marketing Designer for GFFG America, I helped establish and grow the U.S. brand by leading creative strategy across digital, social, and physical touchpoints.

During my time on the brand, I produced 200+ pieces of content, grew Instagram from 3K to 18.3K followers (510% growth), coordinated 200+ creator visits, generated 160+ influencer posts, and led collaborations with brands including GLOWNY, I.AM.GIA, Genesis, Monchhichi, LA Bakery Walk, and Chasin' Rabbit. My work spanned every stage of the customer journey, from first discovering the brand online to walking into the café.

I owned everything from content production, photography, video editing, graphic design, packaging, website updates, paid advertising, influencer partnerships, campaign launches, and event marketing to brand collaborations. Rather than simply documenting the brand, I created original content that consistently drove customer traffic, increased brand awareness, and shaped Café Knotted's evolving identity in the U.S.